Surendra Jajra

Suren Jajra is the Founder and CEO of Alfa Zone Businessmen Services, established in 2017 with a vision to simplify business setup in the UAE. With more than seven years of entrepreneurial leadership, he has successfully guided thousands of entrepreneurs through company formation in mainland, free zone, and offshore jurisdictions. Under his leadership, Alfa Zone introduced fully digital setup services in 2020, enabling clients to establish businesses remotely during challenging times. By 2021, the company had already served over 5,000 satisfied clients, and today it has supported more than 12,500 entrepreneurs across diverse industries. Known for his practical approach and inspiring philosophy—“It’s not about ideas. It’s about making ideas happen”—Suren has not only built Alfa Zone into a trusted consultancy but also established himself as a thought leader by authoring over 210 insightful articles, with a readership of more than 192,000 followers. His expertise spans across e-commerce, consulting, crypto, AI startups, and niche sectors, making him a trusted guide for both local and global entrepreneurs. Suren’s commitment to execution, innovation, and client success continues to position Alfa Zone as one of the leading business setup consultancies in the UAE and beyond.